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Online gift store

Sustainable Gifts including Custom Development of a E-Gift Voucher System


Client: Sunshinyday

The clients brief was to create an identity that would be iconic, sophisticated and uplifting, appealing not only to customers who seek sustainable gifts but to a wide demographic.

A clean, fresh design reflecting the values of sustainability, this series of Australian animals were designed, referencing the Australian Aboriginal dot painting style but using instead, a colour palette reflecting the intense and vibrant colours of Australia.The Sunshinyday logo system provides an iconic surface for endless visual executions to take place, adapting to suit the full range of services, sub-brands, initiatives and audiences.

This approach was then implemented in the design and construction of their online store, stationary and email marketing.


  • Branding
  • Stationary
  • Gift Voucher Kit
  • E-commerce store
  • Customised module for drop shipping
  • Customised module for Gift experience e-voucher with verification and personalisation
  • aSQUARED email marketing software
logo design sydney